Eredivisie | Shirt Festival Campaign

Client

Triple Double

Discipline

Design

Work

Campaign

Eredivisie Shirt Festival

The Challenge

A major heritage driven campaign was developed for the Eredivisie to celebrate the history of league shirts. In collaboration with a small team of designers, all 1754 shirts worn since the start of the league in 1956 were digitally recreated. These shirts formed the foundation of an interactive campaign website where fans could vote for their all time favorite kit.

The project transformed football nostalgia into a massive digital experience, gaining significant international media attention and reaching a global audience within a short production window.

Project Outcome

Massive Engagement

The campaign achieved extraordinary reach with over 1.1 million pageviews from 149 different countries. This resulted in more than 674.000 likes and over 160.000 official votes. The project became a major talking point in the sports world, featuring on international news channels, television shows, and radio stations. After an extensive voting period and jury deliberation, the Willem II shirt from 1958 to 1967 was crowned as the greatest Eredivisie shirt of all time.

Design Management

Responsibility for the full creative output involved managing a dedicated team of designers to ensure the high quality and accuracy of all 1754 shirt recreations. The entire production was successfully completed in just two months, demonstrating the ability to lead a complex design process and deliver a high volume of specialized assets under a tight deadline.