Sorare | Global Campaign Visuals

Client

Sorare

Discipline

Design

Work

Branding

Product

Sorare | Global Campaign Visuals

The Challenge

Visual direction and motion design were developed for Sorare to support major club and league announcements. Working alongside Marcy Avenue, a scalable design language was built that can adapt to various partners while remaining unmistakably Sorare.

The system was designed for efficient rollouts across multiple global announcements, combining bold compositions with dynamic motion.

Kit design

In addition to the digital campaign assets, a custom Sorare kit was designed together with the team at Marcy Avenue. This kit highlights core elements of the game and was officially launched during the global campaign announcement featuring Lionel Messi as an ambassador.

Project Outcome

Scalable visual system

The project resulted in a flexible design framework that allowed for quick and consistent campaign rollouts. By creating a unified visual language, Sorare was able to announce new partnerships with major clubs and leagues across the world while maintaining a high quality and recognizable brand aesthetic.

Integrated brand presence

Through the design of the official Sorare kit, the visual identity was extended from digital marketing into the game itself. The kit launch provided a significant visual moment for the platform, especially when paired with the global ambassador campaign, successfully bridging the gap between campaign storytelling and in-game experience.