Liverpool FC | Matchday Graphics

Client

Playbook Studios

Discipline

Design

Work

Social Media

Liverpool FC | Matchday Graphics

The Challenge

Liverpool FC required bold visuals to support matchday communication across their global social platforms. need for distinct imagery led to the Walk On campaign, an initiative where different designers are invited to create a unique visual for a specific fixture.

Over two different seasons, custom designs were created that each offer a different creative direction. The goal was to develop high energy visuals that stand out in fast moving social feeds while providing a unique take on the club’s identity for that specific moment.

Project Outcome

Campaign Integration

Being part of this initiative for two separate seasons allowed for the exploration of different creative directions. This participation shows the ability to deliver work that meets the high standards of a global club while contributing to a long running series of artist collaborations.

Visual Impact

Each graphic was tailored to the specific matchday. By focusing on strong compositions and different artistic styles, the designs provided a fresh and impactful look for each fixture. The result is a set of standout visuals that put the players at the center of the matchday story.