Team Gullit | Visual Identity & Kit

Client

Team Gullit

Discipline

Design

Work

Product

Social Media

Visual Identity

Team Gullit | Social Templates & Kit

The Challenge

Developing a visual identity for Team Gullit required a system capable of keeping pace with both competitive esports and daily content creation. The project focused on strengthening the team’s presence across social media and in-game environments through a cohesive framework.

This included a wide range of adaptable templates for match lineups and tactics, as well as formats specifically designed for FIFA Ultimate Team content and player highlights. This provided the team with a professional and flexible foundation for their entire digital output.

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Kit design

The official Team Gullit kit was designed to bridge the gap between the team’s digital and physical presence. Featuring a unique aesthetic that reflects the team’s ambition, the jersey was produced for players to wear in real life and was also integrated as an official wearable in FIFA Ultimate Team, making the brand part of the game’s lifestyle and community.

Project Outcome

System Longevity

The template system was engineered to support the team across multiple seasons and diverse content types. Its modular structure allows for the quick creation of new posts, whether for competitive results or lifestyle content, while maintaining a consistent visual identity that evolves with the brand.

Integrated Identity

By extending the design into FIFA Ultimate Team, the project reached fans within the game itself. This integration, combined with the physical kit worn by players and creators, established a unified identity that exists both on the virtual pitch and across global social media platforms.