Albert Heijn | Football Stickers

Client

Triple Double

Discipline

Design

Work

Campaign

Product

Albert Heijn | Football Stickers

The Challenge

A large scale collectible campaign was developed for the Dutch supermarket Albert Heijn, centered around the annual football sticker album. The project involved the design of 250 unique player stickers and two accompanying posters, each carefully tailored to specific club colors, kit details, and player identities.

Special print finishes, including UV highlights and holographic effects, were integrated to enhance the visual appeal and collectability of the series. The goal was to translate professional football culture into a vibrant, physical format that resonates with fans of all ages.

Project Outcome

Nationwide Engagement

The project resulted in a massive nationwide campaign where the stickers were collected and traded by millions of customers across the Netherlands for several weeks. By delivering a modern and detailed design for each of the 250 stickers, the campaign became a prominent part of Dutch football culture during its release.

Modern Design Approach

A fresh and contemporary visual style was introduced to the traditional sticker album format. By focusing on high quality compositions and premium finishes, the collection offered a professional look that stood out from previous editions, successfully bridging the gap between a supermarket promotion and a high end sports collectible.