Spike | Glory 80 Event Branding

Client

Spike (Viacom)

Discipline

Design

Work

Campaign

Social

Spike | Glory 80 Graphics

The Challenge

A dedicated visual identity was developed for Spike to support the digital promotion of the Glory 80 kickboxing event. The branding package consisted of a range of graphic assets designed to capture the raw intensity of the sport.

The style combines high impact typography with dramatic lighting and a gritty visual tone to reflect the scale of the event. These elements were created to ensure a cohesive social media presence, amplifying the spectacle of the fight night across all digital channels leading up to the event.

Project Outcome

Event Identity

The project resulted in a comprehensive set of digital assets that defined the look and feel of the event on social media. By focusing on a powerful and aggressive aesthetic, the visuals provided a consistent atmosphere that aligned with the high stakes of a Glory kickboxing world title fight.

Digital Promotion

The assets were used to build anticipation through various social media layers. From fight announcements to promotional teasers, the visual identity ensured that Glory 80 was presented as a premium and high energy sports production, driving engagement among the digital audience.