Ziggo Sport | TV Promo's

Client

Ziggo Sport

Discipline

Video

Work

Motion Graphics

Art Direction

Edit

Ziggo Sport | TV Promo's

The Challenge

A series of high-energy on-air promos developed in close collaboration with Ziggo Sport. For these projects, the focus extends beyond motion graphics to the full creative direction of each promo.

Each spot is treated as its own mini-identity, where bold typography, dynamic transitions, and strong visual effects are tailored to the specific sport and the energy of the event. The result is a fast-paced, cohesive visual layer that strengthens the channel’s on-air presence while pushing the creative boundaries of sports broadcasting.

ATP Finals

Spanish Supercopa

Rondo

Copa del Rey

Women’s Super League

El Clasico

EURO Qualifier playoffs

AFCON

AFCON Final

UEL Final

Barcelona – Atletico

Creative Production

Instead of focusing solely on the visual layer, the responsibility for these promos covers the entire creative process. This includes conceptualizing the idea, music selection, footage sourcing, and the final edit. Every element is carefully chosen to create a rhythmic, impactful story that builds anticipation for upcoming live events.

Project Outcome

On-air Visibility

The produced promos are broadcasted daily across Ziggo Sport’s various channels, serving as key marketing assets to drive viewership for major sporting events.

Creative Versatility

By managing the full production cycle from the initial concept to the final motion graphics each promo benefits from a unified creative vision. This approach allows for a high degree of stylistic freedom, ensuring every spot receives a unique and high-impact visual treatment.