Ziggo Sport | Racefan Campaign

Client

Ziggo Sport

Discipline

Design

Work

Campaign

Ziggo Sport | Racefan Campaign

The Challenge

Key art was developed for the Ziggo Sport campaign titled “Voor de racefan, door de racefan.” This work supported a nationwide campaign to promote the channel’s extensive motorsport coverage across various categories.

The challenge was to create a high energy visual style that captures the speed of racing while remaining effective across different media. The final designs served as the primary imagery for the campaign, appearing on social media, websites, newsletters, and in print advertisements.

Project Outcome

Campaign Reach

The visuals were used as a central part of a nationwide promotional campaign. By creating a recognizable look for all motorsport content, the work helped Ziggo Sport communicate a unified message to fans across their digital and print platforms.

Digital and Print

The project resulted in a versatile set of assets that maintained their impact across various formats. Whether used in social media posts, newsletters, or newspapers, the designs provided a consistent visual identity that made the campaign easily recognizable for the target audience.