Red Bull | Memphis

Client

mønaerk

Discipline

Video

Work

Motion Graphics

Red Bull | Memphis

The Challenge

Art direction and animation for a series of social media assets created for Red Bull, featuring studio captured footage of Memphis. The project involved developing three variations celebrating a win, a goal, and a specific action designed to be used throughout the season.

The challenge was to create a high energy visual style that integrates studio shots with dynamic motion graphics, providing Red Bull with a set of versatile animations that can be deployed at any relevant moment.

Project Outcome

Versatile Content

By using studio based footage instead of specific match actions, the animations serve as a flexible toolkit for the brand. This approach ensures that Red Bull can react to any milestone or performance with high quality, branded content that remains relevant throughout the year.

Dynamic Art Direction

A bold, fast paced visual style was applied to each animation, combining smooth motion with high impact graphics. The final result is a series of polished assets that align with the Red Bull brand identity while highlighting Memphis in a clean, professional environment.