Warrington Wolves | Kit Launch

Client

Playbook Studios

Discipline

Design

Work

Campaign

Warrington Wolves | Kit Launch

The Challenge

Visual assets were developed for the launch of the Warrington Wolves home and away kits. The objective was to create a campaign that allowed each kit to exist within its own distinctive visual world while maintaining a clear overall consistency.

By using unique backgrounds and atmospheres for the different designs, the campaign highlighted the specific features of both the home and away jerseys. The final assets were rolled out across the club’s digital channels and integrated into the stadium environment, ensuring a unified presence for the launch.

Project Outcome

Cohesive Campaign Design

The project resulted in a versatile visual framework that balanced diversity with unity. By developing specific visual environments for each kit, the campaign provided a fresh look for both releases while the overarching graphic structure ensured they were instantly recognizable as part of the same official launch.

Cross-Platform Rollout

The visuals were engineered to function effectively across both social media and physical stadium displays. This ensured that the transition from a fan’s mobile screen to the big screens on matchday was seamless, providing the club with a professional and high-impact presentation of their new identity for the season.