Willem II | Club Visuals

Client

Willem II

Discipline

Design & Video

Work

Campaign

Product

Social Media

Motion Graphics

Willem II | Club Visuals

The Challenge

Over several seasons, a variety of visual projects were developed for Willem II across digital and physical touchpoints. This collaboration covered a broad spectrum of creative needs, ranging from social media designs and wallpapers to a video celebrating a championship.

The work included graphic for in stadium (screens), milestone graphics presented as physical awards to players, and various promotional assets. By moving between fast-paced digital content and long-term physical projects, the club was supported with a versatile creative approach that reflects its culture and history.

Anniversary kit

A special version of the Willem II kit was designed to celebrate the 20th anniversary of supporter group Tilburg Tifosi. The shirt features ‘painted’ stripes and integrated images of their iconic tifo banners. This special edition kit was worn by the first team during an official league match. Photo’s by Geert van Erven / Willem II

Season ticket

For the 2020/21 season, the design of the physical season ticket was developed. The visual focuses on the connection between the players and the supporters.

Picture: Toin Damen

Players tunnel

In collaboration with the club and Tilburg Tifosi, a new design was realized for the players’ tunnel. The visuals highlight various elements of the club’s history, turning a functional space into a permanent part of the matchday experience. Photography by Geert van Erven

Project Outcome

Operational Versatility

The project demonstrated the ability to work across vastly different mediums. By switching between fast-paced social media graphics and physical projects like the players’ tunnel, the club was supported with a wide range of creative services tailored to the moment.

Fan Connection

By collaborating closely with both the club and the supporters’ groups, the designs resonated with the culture of the stands. Whether on the pitch, on a screen, or in the tunnel, the work became a visible part of the matchday experience for both players and fans.